First Husqvarna concept store

Husqvarna has opened a concept store in the Swedish capital Stockholm for products of the Husqvarna and Gardena brands. The store is located in the Barkarby shopping centre to the north of the city. It will enable the manufacturer “to gather insights into consumer behaviour, test new shop concepts and train wholesalers and retailers,” said Kai Wärn, president and CEO of the Husqvarna Group, explaining the strategy.