Also new in 2015 will be the “Innovation Zone“, which will be sponsored by the British Home Enhancement Trade Association (BHETA) and set up in the immediate vicinity of the already established “New Product Showcase”. The trade fair visitors will have the opportunity to get to know new and innovative products that are currently unknown in the DIY retail market; the display items come from individuals or companies, that haven’t exhibited until now. “This initiative“, said Peter Stone, CEO of BHETA, “fits perfectly with our aim of assisting suppliers who want to improve their business in the DIY retail market”.
The Totally DIY/Totally Tools takes place from 15 to 17 February 2015 in the Ricoh Arena in Coventry. It will be organised, as always, by Brintex.









