The German Industry Association celebrates its birthday

Next week, on 3 and 4 December 2014, the 15th International DIY Congress of the German DIY Industry Association BHB will take place. The motto of this year’s conference is “40 Years of Operative Excellence”, befitting the Association’s 40th birthday celebration. The event takes place at the former plenary chamber of the German parliament in the World Conference Centre in Bonn.
The programme will include the subjects of strategic company management in times of change, successful multi-channel models, retail-branding, big data and brand management, data management and promising strategies for marketing and communication for companies in the DIY industry. A highlight of the congress will be the presentation of the DIY-Lifetime-Award to Klaus Safier, the former CEO of the building materials and DIY operator Hagebau.