Online garden market set to hit double figures

The e-commerce market for garden products will more than double by 2018 in Great Britain. This was forecast by the market research institute AMA Research. They estimate the market volume for 2013 at GBP 308 mio. Thus, the Internet as a sales channel, had a total market share of eight per cent in the British garden sector. According to AMA’s forecast, the online garden market should increase to GBP 700 mio by 2018, achieving a 15 per cent share of the British garden market sector.