Extended concept

Eurobrico, the international do-it-yourself trade fair which will take place from 1 to 3 October 2014 at Feria Valencia in Spain, will present an extended concept. The declared intention is to be a showcase for everything one needs for home and garden improvement. This change responds to the evolution of the market in which according to Alejandro Roda, director of the fair, “we’re integrating not only do-it-yourself and hardware, but also decorating, gardening and renovation.” The fair, which takes place every two years, brings together the main international agents, the trade fair organisers stated: Large and medium surfaces, cooperatives, group buyers, proximity shops and large chains from the whole do-it-yourself, garden, decoration and hardware store sector. “90 per cent of the Iberian peninsula’s purchasing power from this sector comes to each of the Eurobrico editions”, Roda emphasised. Eurobrico 2014 will enrich its offer thanks to the coinciding dates with Iberflora, International Trade Fair for Plants and Flowers, Technology and DIY-Garden, which will promote the Garden Salon at both events. Additionally, two other events will also be taking place at the same time; Encaja; trade fair for storage, distribution and points of sale, and Vegetal World of Agricultural Innovation and Technology. The global offer of the four coinciding events awaits 700 exhibitors who will occupy 90 000 m² in eight pavilions. The estimated number of expected visitors is more than 35 000.