Multichannel enormous growth

The multichannel sales of the British DIY chain Homebase increased by 53 per cent in the last financial year (end: 1 March 2014). This equates to seven per cent of the retailer’s total revenue. Goods ordered online can either be delivered directly to customers’ homes or can be collected at a local Homebase store. Approximately 15 000 products can be bought using this system. The company has announced a newly designed website and a new app for this current financial year.