International as never before

Messe Frankfurt is celebrating this year’s version of the consumer goods fair in early February as “the most successful Ambiente for more than a decade”. The number of visitors saw an increase of 3.5 per cent on the previous year to 144 000 buyers from 161 countries. On the exhibitor side, which recorded 4 724 companies from 89 countries, the previous year’s level was exceeded by ten firms. “Ambiente has never been more international and of more significance to the industry,” in the summing-up of Detlef Braun, director of Messe Frankfurt. More than half of the trade visitors came from abroad. The top ten visitor nations were Italy, France, Netherlands, USA, Britain, Switzerland, Spain, China, Turkey and Russia. The total number of visitors from Germany remained stable.