True Value expands new format

John Hartmann has headed the True Value executive team since June 2013.
John Hartmann has headed the True Value executive team since June 2013.
11.12.2013
Numerous new Destination store openings. CEO John Hartmann determined to counter the demographic change

True Value, an American purchasing cooperative, is continuing to expand the presence of its new Destination True Value format under John Hartmann, the new CEO. This year alone saw the opening of 22 new outlets of this kind, and plans for a dozen more new stores are in hand. 32 existing stores have been converted to the new format. Among the topics discussed in an interview with DIY International, a specialist publication, Hartmann pointed to the need to counter the demographic change: “We must appeal to younger consumers while still serving an aging population.” You can read a detailed report on True Value in the next issue of DIY International, which is due out at the end of January.
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