Mr. Bricolage goes to Colombia

The French DIY group Mr. Bricolage is expanding into Colombia. It has signed a franchising agreement with the Ceramica Italia group, which has been in the country for more than 25 years, on the setting up of a network of neighbourhood stores under the Mr. Bricolage brand name. There is no provision for any financial participation. At present two Chilean players are the main retail groups operating in Columbia: Falabella with the market-leading Sodimac Homecenters and Cencosud with its Easy chain.