Global market continues to grow

The global DIY and home improvement market reached a volume of € 410 bn in 2012. This figure comes from the Fediyma World DIY Report 2013. That is a 4.5 per cent increase when compared with the previous year’s survey. The most important region in terms of sales is North America. There sales in the DIY market came to € 246 bn (US $ 306 bn), or 60 per cent of the total global market. Europe accounts for € 135.2 bn, or a 33.1 per cent share of the total. Asia and the Pacific region represent € 18.3 bn or 4.5 per cent of the global market; the most important markets here are Japan, Australia and New Zealand. The European DIY retailers are particularly heavily involved in their respective foreign markets. Heading the field here are the German DIY entrepreneurs, who had 845 stores in operation in 29 countries in 2012. Their eyes are directed towards eastern Europe and Scandinavia above all. The French companies had 656 DIY stores in 24 foreign markets, including countries in South America and North Africa. Last year British DIY retailers had 392 home improvement stores in seven countries.