3E introduces new small-format concept

The Austrian 3E AG is reckoning on some 20 to 30 outlets in Austria for its new small-format concept, “i.do!”. The shops are to be located exclusively in shopping centres. A pilot store with a floorspace of 150 m² has been selling tools, garden equipment, fastening materials and household accessories since September 2012. For 2012 the 3E Group reports sales of its members at retail amounting to € 530 mio, of which € 413 mio were achieved at home. It has around 250 member companies.