Italian initiatives

The Italian DIY industry is currently increasing its efforts to make itself heard in the marketplace. In May came the setting up for the first time of an Italian manufacturers’ association for DIY and garden products geared to the mass-marketing channel. This goes under the name of Made4DIY and is intended to highlight the advantages of products “Made in Italy”. It is a member of the European umbrella organisation FEDIYMA. What is more, there is to be a new trade fair in Italy for hardware, DIY and garden. An announcement to this effect has come from the organisers, Ente Fiera Promoberg. The new fair is to be known as Ferexpo and will be held for the first time in Bergamo, a city in the north of Italy, on 18 and 19 September 2013. It will feature an exhibition space of 7 000 m², and the organisers are expecting 200 exhibitors and 5 000 visitors to attend the event, including buyers from international companies.