Next year Japan will be the partner country of the leading international trade fair Ambiente. Following on after Denmark and France, Japan is the first non-European country to be chosen as the partner country of the consumer goods fair in Frankfurt am Main. “We at Messe Frankfurt have close connections with Japan. Japan is one of the most important and successful exporting nations and a strong economy with outstanding specialist proficiency in the area of design, as well as a long tradition of craftsmanship. We are very pleased to welcome Japan as the partner country of Ambiente 2014,” said Detlef Braun, a member of the executive board of Messe Frankfurt GmbH, at Ambiente’s press conference within the framework of Interior Lifestyle Tokyo at the Tokyo Big Sight exhibition grounds. Next year’s international Frankfurt Ambiente event, which this year attracted 4 688 exhibitors from 81 countries and more than 140 000 trade visitors from over 140 countries, will be held from 7 to 11 February 2014.