Growth in Germany and Austria

The Hagebaumarkt stores in Germany increased their sales at retail by 3.3 per cent to € 1.02 bn up to August 2012, and those in Austria were up by four per cent to € 133.6 mio. According to Kai Kächelein, director with responsibility for sales and marketing at the central office of the Zeus system, the new departments for wood, paint and lighting are proving to be driving sales along, together with the three promotional inserts distributed in 2012. For the first time the order sales effected in the over-the-counter trade of Hagebau direkt, the online subsidiary, exceeded the growth of online sales with a 32.7 per cent increase.