New look, new programme

Emap Connect, organisers of the UK’s Glee garden trade fair, are reacting to the findings of a visitor and exhibitor survey with new programme features and new look branding. In response to feedback from smaller retailers in particular there are to be guided tours around the exhibition. New products will be exhibited together in the dedicated Shop Window area, while the Trend Tunnel, another new special feature, will present future trends, colours, customer insight and merchandising techniques. In addition the organisers will be publishing a buyers’ guide. “The fresh new branding perfectly complements the changes that are taking place, changes that we believe will deliver real value for exhibitors and visitors alike,” explains event director Nick Davison. Glee will be held in Birmingham from 17 to 19 September 2012.