Trouble over advertising slogan

In Sweden Byggmax, a local DIY retail chain, and its German competitor Bauhaus, are in dispute over an advertising slogan. “Where better products cost less” is the slogan used by Bauhaus for advertising purposes. Byggmax objects to this, saying that the claim has not been proved. The Swedish company now wants to have a fine of SEK 750 000 imposed on Bauhaus through the Marknadsdomstolen, a restrictive practices court.