Coop opens more of its “Gartenparadiese”

Today, 13 March 2012, sees the Coop Bau + Hobby, a Swiss DIY retailer, bring into operation at 14 of its locations the company’s new garden centre concept under the name of “Gartenparadies”. The existing garden departments have been extended and newly designed as part of the cooperative agreement between the Coop and Dehner, a German garden centre operator. Two pilot outlets were launched exactly one year ago. The concept affects not only shop design and presentation but also the product assortment, particularly indoor and outdoor plants, plus the advice provided by sales staff, who are inter alia being given further training by Dehner. Information provided by the company shows that the number of employees in the gardening part of the new garden “Paradiese” has been considerably increased. Coop is the market leader within the field of DIY retailing in Switzerland, while Dehner is Europe’s biggest operator of garden centres.