Fresh campaign by Totally DIY

The fair group Totally DIY/Tools/Secure is continuing to canvass for the 2012 show with a new slogan. “It’s where the trade trades” is the slogan being used to advertise the event, which takes place from 5 to 7 February 2012 in Birmingham. Visitor registration has now commenced at the newly designed website www.totallydiy.com. Following an increase in exhibition area of 15 per cent this year, the organisers from Brintex Events expect further growth in 2012 too. A large number of exhibitors are expected to return to the show. Totally DIY has taken place in parallel with the consumer goods fair Spring Fair International since 2010.