Bauhaus Sweden in online business

Since spring 2011 Bauhaus, the German DIY chain, has been represented in Sweden by an online shop. Insiders give various reasons for this move: all the main competitors in Sweden have an online shop, so that the pressure to open one was great; residents in the northern part of Sweden could hardly be reached previously, because the 15 existing branches are located chiefly in the southern part of the country; appreciable sales were being achieved online in Sweden. At Bauhaus Germany, too, they are considering the introduction of an online shop, although appreciable sales are being achieved on the home market, especially in the stores themselves. The company does also publish a product catalogue of more than 1 100 pages complete with ordering options.