Kitchen competition from the DIY store

Byggmax, a Swedish DIY retailer, is carrying out a massive expansion of its online shop with the aim of becoming Sweden’s leading internet dealer for building materials, kitchens and bathrooms. Among the brands the company is introducing on the Swedish market, with the declared goal of achieving lower prices, is Black Red White, a Polish kitchen supplier that claims to be one of the biggest in Europe,. “We want to drive down the price of building materials, bathrooms and kitchens in Sweden. Today there are many highly priced kitchens and we want to increase competition by cutting costs whilst maintaining high quality,” says Magnus Agerwald, CEO of Byggmax.A survey commissioned by the company reveals that Swedish consumers spend an average of SEK 59 000 on kitchen renovations, including the white goods.