DIY retail brands not everywhere tops

04.04.2011
Home Depot is by far the most valuable brand in DIY retailing

The DIY groups’ brands do not everywhere compare favourably with other retail brands. Interbrand, a management consultancy, has evaluated the brands in several countries in its “Best Retail Brands 2011” study. This reveals that Home Depot with a brand value of US $ 20.315 bn ranks third among the table of retailers in the USA, which is headed by Walmart (US $ 142.030bn). Lowe’s at US $ 8.396 bn only makes it to number 13. Canadian Tire with a valuation of US $ 1.806 bn takes second place in the Canadian ranking. Only two companies make it into the top ten in Europe: Leroy Merlin (US $ 1.579 bn) in France and Obi (US $ 281 mio) in Germany. No DIY retailer is included in the UK’s top ten, or in the group of the first five in Spain either.
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