Concentration on DIY

Formido is one of the sales channels through which Maxeda intends to move up to the lead in DIY retailing in Benelux.
Formido is one of the sales channels through which Maxeda intends to move up to the lead in DIY retailing in Benelux.
14.12.2010
Maxeda intends to become market leader in the Benelux countries with its sales channels

Maxeda, a Netherlands retailer, is selling its M&S Mode fashion chain to the Excellent Retail Brands Group. This sale is being interpreted as another step towards concentration on the group’s DIY business alone. Maxeda operates four different DIY sales channels, Praxis, Formido, Brico and Brico Plan-It DIY, through which the group intends to position itself as the market leader in DIY retailing in the Benelux region.
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