Bricorama in Morocco

At the end of last week Bricorama, a French DIY chain, opened a DIY store with a sales area of 1 500 m² in the Moroccan port city of Tanger. According to press reports, the company has invested MAD 15 mio (Moroccan dirham) in the venture. It is expected that around 70 per cent of the product assortment will come from Moroccan suppliers. Bricorama is apparently giving consideration to further stores in fast-growing regions such as Agadir and Rabat.