Buying in the club

As an addition to the French country report in the latest issue of the specialist magazine DIY International our www.DIYglobal online service offers a report on Bricorama’s new Brico/Usine format. The concept is based on the idea of a club, with the customers of the pilot store in Clermont-Ferrand purchasing a card at a cost that is graded according to the period of validity and makes them eligible to receive price reductions.You can read a detailed report in our special DIYglobal Plus section (see below: Further articles on this topic).