Private labels bring in market share

Private labels are recording growing market share in Europe. According to information from the Private Label Manufacturers Association (PLMA), the share they take is highest in Switzerland at 53 per cent, followed by the United Kingdom. In Spain and Slovakia their market share has for the first time climbed above 40 per cent, while in Germany it has remained consistently above 40 per cent. The association expects this threshold to be reached in Austria soon as well. The rate is above 25 per cent in Scandinavia now for the first time.