PET Worldwide, Dähne Verlag's trade magazine, and event organisers Management Forum, part of the Handelsblatt publishing group, are to stage the International Pet Conference for the third time. It will be held at the Sofitel Hotel in Hamburg. Around 200 delegates are expected to attend the conference, which goes under the provocative title of "Be different or die". Many examples of best practice will be presented there, both from the pet sector and other business sectors. English will be the official conference language.