More market share for Rona

The Canadian DIY market leader Rona has created around 84 000 m² of additional retail space over the past two years and consequently increased its market share from 17 to 17.5 per cent. At the annual general meeting the management reaffirmed its target of reaching a market share of 20 per cent by the end of 2011.
According to the "New World" strategic plan, the company intends to pay less attention to the individual and more to households or families when segmenting customers or conducting market research. What is more, it appears that customers are now attaching great significance to environmental issues.