The organisers of Ifex, the plant fair scheduled for 28 - 30 October 2010 in Japan, are expecting around 1 100 exhibitors, or an increase of around 30 per cent. The Japan Floral Marketing Association and Reed Exhibition Japan assume that the international pavilions will grow in size. There is also a new exhibition area designed to attract domestic growers, and the fair profile is being widened by the addition of products for the agricultural sector.