This year’s conference of PLMA, the private label manufacturers’ association, is taking as its motto: “A look in the mirror: what is private label doing right, what is private label doing wrong?” The event will be staged in Istanbul on 24 and 25 February 2010. From the point of view of PLMA President Brian Sharoff, 2009 was a successful year for private labels, since many households gave priority to getting value for their money during the recession.