Shifts between market segments

Over recent years there have been a number of shifts in the market shares of the individual product groups in the German garden market. This is made clear in the latest garden market survey from management consultants BBE Retail Experts. The barbecue segment has experienced the strongest increase since 2000: growth of 12.8 per cent has resulted in its share of overall market sales expanding from 2.0 to 5.3 per cent. Another segment that saw growth between 2000 and 2008 is outdoor plants, where market share rose from 19.8 to 21.8 per cent. The share attributable to green indoor plants, on the other hand, declined from 35.5 to 33.4 per cent.