New solutions

The sales concept of the French Mousquetaires Group's DIY stores is being modified. The number of private labels in the Bricomarché stores is to be drastically reduced by the end of 2009. In addition, the traditional core DIY ranges are to be clearly separated from the decorative product categories. While the idea is to go for a better orchestration of the products in the decorative segments, the products in the DIY segment are to be sold loose as a rule. These changes are to be made outwardly clear by means of a new logo.