Familiar name

For the autumn fair Messe Frankfurt is reverting to the long-standing name of Tendence, which it is once again using for this year’s consumer goods event. The new early July dates for the fair, which were introduced last year, are to be retained (3 to 7 July this year), but the segmentation is being changed again. Tendence is now made up of three trade fairs: Living (interior design), Giving (giftware) and Collectione Preview Spring + Summer (trends for the 2010 spring and summer seasons). The event is designed to attract decision-makers from retail chains, hypermarkets, floristry wholesalers, DIY stores and garden centres.