Image makeover

Koelnmesse is honing the image of the “International Hardware Fair Cologne” by means of a new name and clearly structured product categories. The “Practical World” element is now to be dropped from the name of the exhibition. The following product areas will be found under the new umbrella brand name: Tools, Industrial Supply, Locks & Fittings, Fastening & Fittings and Home Improvement (building and DIY supplies). This last area is to be presented in Hall 11, together with industrial supplies and locks and fittings. The event is due to take place from 28 February to 3 March 2010.