Kai Kächelein, 41, will on 1 May become a member of the Zeus management team, where he will run the system’s operative business. Sales and marketing for the Hagebaumarkt, Werkmarkt and Floraland parts of the cooperative organisation will fall within his sphere of responsibility. Mr Kächelein was director of the DIY and garden store division at Baywa until September 2008, and he worked both at Bauhaus and for a member of Eurobaustoff previous to that.