Fair trade flowers and plants

Flora Holland, the Dutch flower and plant marketing cooperative, is introducing a marketing concept for fair trade products in cooperation with the Fair Flowers Fair Plants (FFP) organisation. FFP products carry a specially designed label. They are sourced from companies all over the world that work in compliance with strictly defined standards of environmentally sound and socially responsible production. Their adherence to these standards must be supported by external audits. Flora Holland reports increasing demand in this segment.