The UK market for shower equipment at manufacturer’s selling prices amounted to £ 437 mio in 2008 according to estimates from AMA Research. This indicates a fall of 11 per cent in volume by comparison with 2007. Shower controls accounted for the biggest market share of 53 per cent. The market researchers are forecasting a further market decline of 8 per cent to £ 402 mio for 2009, when they believe the market will bottom out. Then from 2010 to 2012 the market is expected to grow annually by an average of 4.5 per cent.