Revamped

Ambiente is being given a new look for 2010. The world's biggest consumer goods trade fair, which will be held in Frankfurt again from 12 to 16 February 2010, is being restructured. Fair organisers Messe Frankfurt announce that comprehensive new ideas are being introduced to make a visit to Ambiente more efficient and to gear it better to target groups. The newly built Hall 11 will also be integrated into the exhibition space offered by Ambiente for the first time next year.