A “yes” from both partners

The 20 Öbau retail outlets in Austria are to change to the Hagebaumarkt system in January 2009. The changeover will be accompanied by a nationwide advertising campaign under the slogan, “We’ve said yes”. Motif and slogan are intended to emphasize that “it is a matter of a joint decision to cooperate in a partnership in which the two partners, Öbau and Hagebaumarkt, can look each other in the eye as equals”, explained Hans-Jürgen Meißner, divisional manager for marketing and advertising at Zeus.