New retail format

Joho is the name of a new DIY retail chain in Italy which has been developed by Joby Job & Hobby, a company based in Prato. The first 2 000 m² outlet opened in the Le Valli di Carnia shopping centre in Amaro. The second store (1 400 m² in size) was launched on 13 November 2008 in the Laguna shopping centre in Lido di Jesolo. A third new opening is being planned in Fabriano. The company is run by Urano Massai, who previously worked for Obi Italia.