Growth in Italy

When compared with the same period last year, the Italian DIY stores have grown their sales by 10.3 per cent to € 1.622 bn in the first seven months of this year. This was announced by GfK Marketing Services Italia during an event at the 2Works DIY trade fair in Rimini. According to the market researchers, their investigations reveal that the sales of the DIY product categories have risen by 12.1 per cent to € 825 mio during this period. The strongest months proved to be February (+20.9 per cent) and April (+20.6 per cent). Garden sales experienced growth of 16.2 per cent to € 268.3 mio over the period under review. Sales peaks in this area were recorded in February (+56.8 per cent) and May (+19.1 per cent).