General lack of friendliness

09.10.2008
Customer friendliness is no longer so important in German companies. The DIY stores have also a lower rating

Customers are less satisfied with the DIY and home improvement stores in Germany than they were a year ago. The customer barometer published annually by Service Barometer AG of Munich reveals that the DIY trade has forfeited one basis point in terms of general satisfaction and now gets an average rating of 2.49 (1 = fully satisfied to 5 = not satisfied). That is the fifth-worst rating among the 24 service sectors surveyed. All these sectors were, without exception, rated lower by customers as regards friendliness than a year ago. In this respect the DIY stores have deteriorated by two basis points to a rating of 2.53.
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