Celebratory DIY store in Italy

The Italian DIY retail organisation Marketing Trend (Coop Lombardia Group) is due to inaugurate its 100th Brico-Io store in Italy on 10 October 2008. Located next to the Venusio shopping centre on the outskirts of Matera, the store will offer a product range of 25 000 items on a retail area of 2 000 m². The trading format has experienced strong growth over the last three years, with the addition of 8 outlets in 2005, 10 more in 2006 and 13 in 2007, which then brought the total number of stores to 84. Marketing Trend is aiming for 109 stores by the end of this year, and no fewer than 150 in two years’ time.