Positive interim results

16.09.2008
Customers of the first Real Future Store prove receptive to new shopping technologies

Metro is taking positive stock of results just 100 days after the opening of the group’s first Real Future Store in Tönisvorst. Nine out of ten customers express satisfaction or great satisfaction with this store, which is equipped with new technologies. Apparently around two-thirds of the consumers who have used an “MEA” – an application for mobile phones designed to provide customers with assistance while shopping – would use one again, and recommend it to others as well. The next step will involve testing electronic payment using mobile phones.
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