Private labels gaining ground

There were over 3 100 fair stands at the international trade show, ‘World of Private Label’, held in Amsterdam on 27 and 28 May. There were more than 3,100 exhibit stands, representing nearly 1 690 companies from over 70 countries. The total number of exhibitors was over 100 higher than last year. Figures from the organisers reveal that a total of 7 000 trade visitors registered on the two days of the show. The surge in new private label products was one of the topics on the seminar programme. An executive from Mintel, a market research company, reported that 15 000 new private label products were launched last year by retailers in Europe, an increase in excess of 25 per cent on the previous year.