Bonus for double exhibitors

The “ExhibitorPlus+” card for exhibitors showing their products at both Practical World and Ferroforma provides them with preferential treatment. The new card has been developed by Koelnmesse and the Bilbao Exhibition Centre, which last autumn concluded an alliance for the joint marketing of the two trade fairs. The events, which are held in March every year, alternate between Bilbao and Cologne. Exhibitors who were represented at Practical World in Cologne this year will for the first time be able to exploit the benefits offered by the exclusive card at the next Ferroforma, due to take place in Bilbao from 25 – 28 March 2009. Card holders will benefit from communications measures (e.g. in the show catalogue), they will have assistance in setting up their stand, be eligible for a free parking pass, and can make use of the conference rooms. What is more, their customers will receive preferential treatment with VIP passes, tickets to the Guggenheim Museum and access to the VIP lounge at the fair.