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The market for furniture and interior decoration in Poland has experienced strong growth. According to information from PMR, a Polish consultancy and market research company, sales rose by 18 per cent to PLN 16.5 bn (€ 4.4 bn) in 2007. The DIY retailers recorded the highest rate of growth at 33 per cent. The market researchers are forecasting annual growth rates of 15 per cent until 2010 for the market as a whole. They are also making the assumption that small individual shops will gradually forfeit their leading position to big furniture and DIY chains over the next few years.