Importance of planning

17.01.2008
DIY retailing is heavily dependent on seasonal business, and that requires careful planning

The sales pattern in DIY retailing is greatly determined by seasonal business, which requires appropriate planning. A group of US retailers have compiled a table of seasonal merchandising opportunities, with each month organised into three segments: What should be purchased, what should be featured on the sales floor and promoted, and which merchandise should be reduced? You can find a detailed article on seasonal planning in DIYglobal plus under Trade topics (v. below: Other articles on this topic).
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