Internet-based contact exchange

The International Hardware Fair/Practical World – Cologne, 9 – 12 March 2008 – will for the first time offer trade visitors and exhibitors the opportunity to contact each other in advance of this world-class event by means of a “Business Matchmaking” system. The new offer will serve as an internet-based contact exchange. It is a tool designed to allow trade visitors to direct questions simply, anonymously and free of charge to all exhibitors in the product category matching their interests. The new service is to be activated on www.eisenwarenmesse.de around four weeks before the start of the fair, and will be free of charge to trade visitors.