Neither Gafa nor Glee

Gardena does not intend to participate at the 2008 Gafa in Cologne, according to an announcement made by the company in Ulm. Gardena chief Martin Bertinchamp explained the company’s strategic decision: “New products for the coming season are presented to our most important customers as early as June/July. This means that attendance at the fair is simply a repetition of what has already been made known.” It is intended instead to invest more heavily in other marketing and retailing measures. For the same reasons Gardena does not intend to participate at Glee in Birmingham next year either.