Sharing knowledge

On 13 September President Gille Caille was able to welcome over 250 European suppliers to the fourth Fediyma Forum in Barcelona. Taking as their motto “Sharing knowledge to sustain profitable growth”, more than 25 speakers presented a broad palette of topics, some for the first time in the form of workshops, during the two days of the conference. One of the highlights was provided by the presentation of the European consumer survey, which has investigated the tastes and preferences of DIY consumers in 14 countries of Europe. Other topics of great interest to delegates included brand management, global procurement and continued existence in the face of mass merchandisers.